Disney Channel - Content Day

The challenge wasn’t making more content. It was making smarter content.

Disney Content Day started as an ambition to expand franchise presence on YouTube. I turned it into a system.

I led the initiative end-to-end, from originating format concepts to architecting production workflows, aligning cross-functional teams, managing talent integrations, overseeing post-production, and delivering final assets across platforms.

• Four marquee franchises.

• 14 talent partners.

• 200+ platform-native assets.

But the real win wasn’t volume. It was infrastructure. We built a repeatable creative and operational blueprint that increased overall YouTube output by 36% and repositioned the platform from a supporting channel to a growth driver.

This wasn’t a campaign. It was a scalable content model.

Because scale without structure is chaos. And structure without creativity is forgettable.

The examples shown here are from our first content capture. In the second, I stepped in to lead creative direction and overall architecture, building on the foundation to deliver a more refined and scalable model.